Project financed with the Por Fesr 2014-2020 contribution

The internationalization project of Air Home Restaurant is ; co-financed by the European Union, the Italian State and the Campania Region, in the context of: POR CAMPANIA FESR 2014-2020 Axis III & ndash; Thematic Objective 3 & ldquo; Promote competitiveness; of small and medium-sized enterprises, the agricultural sector and the fisheries and & rsquo; aquaculture sector & rdquo; Specific Objective 3.4 & ldquo; Increase of the level of internationalization of production systems & rdquo; Action 3.4.2 & ldquo; Incentives for the purchase of support for internationalization in favor of SMEs. PUBLIC NOTICE FOR THE GRANTING OF FINALIZED CONTRIBUTIONS TO THE FINANCING OF INTERNATIONALIZATION PROGRAMS FOR MICRO AND SMEs IN BELL BAM.

CUP B25F19000890006

The internationalization program approved for the amount of Euro; 134,235.14, to cover 70% of eligible expenses, provided for a contribution, assigned to the company & agrave; Global Advice Srl, owner of the Air Home Restaurant brand.

Purpose & agrave; referred to in the approved program have provided for commercial penetration in the target markets of Great Britain, Spain, Germany, United Arab Emirates, United States of America, Russia, through participation in the most representative international tourism fairs in their respective countries, such as WTM London, ITB Berlin NOW, MITT Moscow, NY Times Travel Show, ATM Dubai, FITUR Madrid, and the contextual activation of specific communication programs in the target countries.

For the UK target market, the The internationalization achieved saw the participation in the WTM London international fair in November 2019 and the simultaneous activation of promotional campaigns in the pre and post fair periods in the target country through communication and advertising actions and web marketing on social media. disseminated through the publication of sponsored posts intended for the identified target audience.

The internationalization program for the target market Spain carried out saw the participation in the FITUR international fair in Madrid in January 2020 and the simultaneous activation of promotional campaigns in the pre and post fair periods in the target country through communication and advertising actions and web marketing on social media. disseminated through the publication of sponsored posts intended for the identified target audience.

Internationalization program for the US target market carried out saw the participation in the international fair organized by the New York Times Travel Show in New York, in January 2020 and the simultaneous activation of promotional campaigns in the pre and post fair periods in the target country through communication and advertising and web marketing actions on social media more disseminated through the publication of sponsored posts intended for the identified target audience.

Internationalization program for the target market Germany realized saw the participation in the ITB Berlin international fair, whose 2020 edition due to the Covid-19 pandemic, & egrave; was rescheduled and carried out in March 2021 in modality; exclusively online on a special platform created by ITB BERLIN NOW. Also for this target market & egrave; the contextual activation of promotional campaigns in the pre and post fair periods was envisaged and implemented through communication and advertising and web marketing actions on the most important social media; disseminated through the publication of sponsored posts intended for the identified target audience. In this case, the communication actions were carried out both in 2020 in the pre-fair period, then suspended following the suspension of the fair, and in 2021 in the pre and post-fair online period.

Internationalization program for the target market Russia realized saw the participation in the international fair MITT MOSCOW, whose 2020 edition due to the Covid-19 pandemic, & egrave; was rescheduled and carried out in March 2021 in attendance. Also for this target market & egrave; the simultaneous activation of promotional campaigns in the pre and post fair periods was envisaged and implemented through communication and advertising and web marketing actions on social media. disseminated through the publication of sponsored posts intended for the identified target audience. In this case, the communication actions were carried out both in 2020 in the pre-fair period, then suspended following the suspension of the fair, and in 2021 in the rescheduled pre and post fair period.

For the target market United Arab Emirates the program of internationalization carried out saw the participation in the ARABIAN TRAVEL MARKET international fair in DUBAI, whose 2020 edition due to the Covid-19 pandemic, & egrave; was rescheduled and carried out in May 2021 in attendance. Also for this target market & egrave; the simultaneous activation of promotional campaigns in the pre and post fair periods was envisaged and implemented through communication and advertising and web marketing actions on social media. disseminated through the publication of sponsored posts intended for the identified target audience.

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All activities planned have been carried out according to the internationalization program described. The expected result is; was achieved through the generation of the fanbase in each target market, the launch of commercial partnerships and the development of sector contacts, and the traffic flow of the related target countries on the web platform.

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